Working with businesses in New Delhi
Delhi has an unusually large reseller and agency layer, and it shapes a good share of the software enquiries that come from here. The buyer is frequently not the end user: an agency or IT supplier is packaging something for its own clients. That changes the questions entirely. What can be rebranded, whether each client is isolated or shares a tenant, who holds the licence, what the reseller may resell, and how a new client is provisioned without developer involvement all have to be settled in writing before build, because they determine the deployment shape rather than merely the commercial terms.
Beyond that layer, demand looks like a large metro's: trading and distribution businesses across the NCR, education institutions, healthcare practices, and manufacturers out towards Noida and Gurgaon. Government-adjacent work brings record-keeping and documentation expectations.
Procurement here is often more formal than in comparable cities, with written scope, phased payment and defined acceptance, so those are documented rather than handled by conversation.
Hindi alongside English is standard on staff and customer-facing screens, and UPI-first payment flows through Razorpay, PayU or PhonePe are the norm.
AI Agent Development in New Delhi
AI enquiries from Delhi frequently come from agencies wanting to offer an assistant to their own clients, which makes per-client isolation the first question: separate knowledge bases, separate branding, and no possibility of one client's documents surfacing in another's answers. Answers are grounded in the client's own content, and escalation behaviour is defined rather than left to the model.