Working with businesses in New Delhi
Delhi has an unusually large reseller and agency layer, and it shapes a good share of the software enquiries that come from here. The buyer is frequently not the end user: an agency or IT supplier is packaging something for its own clients. That changes the questions entirely. What can be rebranded, whether each client is isolated or shares a tenant, who holds the licence, what the reseller may resell, and how a new client is provisioned without developer involvement all have to be settled in writing before build, because they determine the deployment shape rather than merely the commercial terms.
Beyond that layer, demand looks like a large metro's: trading and distribution businesses across the NCR, education institutions, healthcare practices, and manufacturers out towards Noida and Gurgaon. Government-adjacent work brings record-keeping and documentation expectations.
Procurement here is often more formal than in comparable cities, with written scope, phased payment and defined acceptance, so those are documented rather than handled by conversation.
Hindi alongside English is standard on staff and customer-facing screens, and UPI-first payment flows through Razorpay, PayU or PhonePe are the norm.
API & Payment Integration in New Delhi
Payment work in Delhi is often specified by an agency on behalf of several end clients, which means the integration needs to support per-client gateway credentials rather than one shared merchant account. UPI through Razorpay, PayU or PhonePe is standard, with webhook handling for delayed confirmation and settlement records kept separable per client for reconciliation.